Think About Your Audience Before Choosing a Webinar Title

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On Demand

Running applications on Kubernetes, at scale, in the cloud is complex. A myriad of components and applications come together to deliver business services, and tracking down changes or errors is a challenge. Furthermore, identifying the optimal performance for applications and understanding the best places to start with optimization that will deliver the best bang for your buck is difficult.

In this Techstrong Learning Experience, Carl Gridley, customer success engineering manager at NetApp, will demonstrate how you can successfully address Kubernetes fault finding, optimizing cost analysis and performance right-sizing with NetApp CloudOps.

You'll learn:

  • Why running applications on Kubernetes at scale is so complex
  • How to identify optimal application performance
  • How to optimize your Kubernetes platform for cost-efficiency
  • How to deliver actionable intelligence for your Kubernetes infrastructure.
Carl Gridley
Customer Success Engineering Manager - Spot.io
Carl has the good fortune to support a team of international Customer Success Engineers, working as hard as they can to deliver the best outcomes for Spot's customers.Carl's career spans 19 years in technology, including mainframe software (late to the party but still, mainframes!), storage, HCI and the cloud. Over that time he's learned that keeping your customers happy and earning trust are the keys to success.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.