Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by 

Mend 

 

Monday, February 26th, 2024
11 am ET
How do you know your container security program is effective? Can you balance large-scale operational needs with the granularity required to allow specific engineers to remove critical security risks? Can containers' runtime context help engineers prioritize security risks?
 
Join experts from AWS and Mend.io in an enlightening webinar where we'll introduce innovative techniques to uncover critical risks, prioritize them effectively within the AWS cloud environment and efficiently address them with the right stakeholders.
 
Key topics include:
  • Identifying and addressing the most pertinent security risks for resolution
  • Leveraging insights from AWS within the EKS framework to enhance triaging processes
  • Streamlining the closure of identified vulnerabilities to ensure efficient communication within developers' workflows across the organization at scale
 Don't miss this opportunity to gain valuable insights and optimize your container security strategy. Register now to secure your spot!
Ariel Shuper
VP of Product - Mend.io
Ariel Shuper, VP Product at Mend. Prior to Mend, Ariel co-founded Atom Security which developed a breakthrough technology identifying exploitable CVEs by static scans. Before Atom, Ariel led Cisco's cloud-native security platform (Kubernetes, Istio, etc), and before that was VP of Product at Portshift Security (which was acquired by Cisco). Ariel is an active contributor to CNCF security initiatives and open-source projects (e,g, KubeClarity ((https://github.com/cisco-open/kubei), FunctionCalrity, and more)
James Ferguson
Principal Solutions Architect - AWS
James Ferguson is an AWS Principal Solution Architect with a specialty in Security, has been with AWS for 4 years and in the technology space for 25 years. James has helped develop ground breaking products such as the world’s first low code app environment for mobile, been a CTO, CIO and helped some of the world’s largest companies in their cloud migrations and strategies. James continues to innovate on behalf of customers and some of AWS most impactful known solutions he had a hand in helping innovate on and create with our amazing customers.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.