Think About Your Audience Before Choosing a Webinar Title


On Demand

A major benefit of edge computing is that it reduces long-distance communication between clients and servers. Edge nodes, however, are essentially another layer in the IT infrastructure that needs to be managed. Achieving that goal requires dynamic orchestration and automation across a wide range of hardware and software resources. Kubernetes acts as a critical layer of agonistic infrastructure capable of seamlessly managing diverse workloads running on different compute resources.

Zach Kazanski
VP of Software Development - Hivelocity
Zach Kazanski, Vice President of Software Development at Hivelocity, has over 8 years of experience leading the strategy, development, and delivery of hosting products used by companies across the globe. With a passion for developing buy-in for the company vision, his work has produced millions in ARR and continues to power some of the world’s largest streaming platforms. 
Ivan Fetch
Developer - Fairwinds
Ivan is a developer, solutions architect, and site reliability engineer who has spent the past twenty years coaxing technology to help humans and their businesses succeed. Ivan is currently focused on designing features and writing code to ease the lives of those running containers and Kubernetes.
Mike Vizard
Chief Content Officer, Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.