Think About Your Audience Before Choosing a Webinar Title

Sponsored by Cloud Native Now


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Organizations of all sizes are now routinely deploying cloud-native applications based on microservices and constructed using containers. The primary platform used to deploy those applications are Kubernetes clusters that make it possible to dynamically scale consumption of infrastructure resources.

The issue now is determining how best to manage fleets of Kubernetes clusters that are widely distributed across the enterprise.

Danielle Cook
Co-Chair of CNCF Cartografos Working Group and VP - Fairwinds
Danielle Cook is a VP at Fairwinds, a provider of Kubernetes governance software. Danielle has worked in the cloud-native industry since 2016 helping organizations adopt the technologies that make cloud-native enterprise ready. She helped author the Fairwinds Kubernetes Maturity Model, and co-authored and launched the CNCF Cloud Native Maturity Model in 2021. She is a co-chair of the CNCF Cartografos Working Group and co-author of the CNCF book Admiral Bash's Island Adventure with Phippy + Friends. 
Maziar Tamadon
Director Product & Solution Marketing - Kasten By Veeam
Maziar Tamadon is Product & Solution Marketing Director at Kasten by Veeam. He is a seasoned, passionate technologist with over 25 years of industry experience and a well-rounded expertise across datacenter and cloud technologies, such as storage, networking, computing, virtualization, and security. Prior to joining Kasten by Veeam, he held product marketing, product planning and strategy, product management and engineering positions at Scality, Seagate, Broadcom, Emulex, Brocade and Hewlett-Packard, in the US and France. He holds MS in EE and CS from the Institut National Polytechnique de Grenoble in France.
Mostafa Radwan
Principal - CloudRoads
Mostafa Radwan is a technology consultant focused on cloud-native. He started his career as a Java software engineer before getting in the trenches of application and production support. For the past several years he has been helping enterprises adopt DevOps and cloud-native technologies to drive better business outcomes. When not tinkering with technology or serving clients, Mostafa likes to read, bike, and travel the world with his family.
Frank Ohlhorst
Editor at Large
Frank Ohlhorst is an award-winning technology journalist and IT industry analyst, with extensive experience as a business consultant, editor, author, and blogger. Frank works with both technology startups and established technology ventures, helping them build channel programs, launch products, validate product quality, create marketing materials, and author case studies, e-books, and white papers.
Alex Nauda
CTO - Nobl9
Alex Nauda is CTO of Nobl9, he is helping organizations improve the reliability and performance of their cloud-native applications. He started his career in the performance management of Data Warehousing in the days of magnetic storage and backplanes. Since the days of the web, he has focused on product development in media and the public cloud. Alex lives in Boston where he grows vegetables under LEDs and teaches juggling at a non-profit community circus school.
Mike Vizard
Chief Content Officer, Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.