Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Fairwinds

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On Demand
Anytime
The 2023 Kubernetes Benchmark Report is out! Join us as we review the results of over 150,000 scanned workloads to learn what's working and what needs to be improved. Join to see how you compare and get advice on what you need to do, and what you don’t need to do.
 
Key Takeaways:
  • Benchmark yourself against others
  • See what you are doing well and what you need to improve
  • Get past issues that may be limiting your ability to gain the full value of Kubernetes.
Danielle Cook
Co-Chair of CNCF Cartografos Working Group and VP - Fairwinds
Danielle Cook is a VP at Fairwinds, a provider of Kubernetes governance software. Danielle has worked in the cloud-native industry since 2016 helping organizations adopt the technologies that make cloud-native enterprise ready. She helped author the Fairwinds Kubernetes Maturity Model, and co-authored and launched the CNCF Cloud Native Maturity Model in 2021. She is a co-chair of the CNCF Cartografos Working Group and co-author of the CNCF book Admiral Bash's Island Adventure with Phippy + Friends.
Robert Brennan
Vice President, Product Development - Fairwinds
Robert drives software initiatives at Fairwinds with a heavy focus on open source. He has worked for years on developer tooling and software infrastructure, focusing on the development of software that abstracts away the complexity of underlying infrastructure to enable an optimal experience for engineers.
Joe Pelletier
Vice President, Product Strategy - Fairwinds
Joe is VP of product strategy for Fairwinds, where he is responsible for leading teams that build solutions to bridge the gap between developers, security and operations. His product experience ranges from lean startup incubations to managing high growth products through to maturity. Prior to Fairwinds, Joe was a director of product management at Veracode, which was acquired by Thoma Bravo in 2018 for $950m.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.