Webinar

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Every organization is asking developers to work harder, do more with less and ship applications faster. But with modern, cloud-native environments, complexity and security can get in the way. The question becomes, how can the AppSec and platform engineering teams work together more effectively to make this a reality? There are a number of ways to help both AppSec and platform engineering teams collaborate more effectively, reduce their cognitive load (or overload!) and increase velocity and productivity.

In this Techstrong Learning Experience, Joe Pelletier of Fairwinds and Dean Agron of Oxeye speak with Kendall Miller to discuss why AppSec and platform engineering teams need to align on business goals and how they can combine best practices to speed development velocity.

You'll learn:

  • Why AppSec and platform engineering matters
  • Key trends for both teams
  • How increased cognitive load slows velocity
  • Best practices for integrating security into a larger developer platform vision
Dean Agron
CEO & Co-Founder - Oxeye
Dean Agron is a cybersecurity expert with close to 20 years of experience in the industry. He’s known for his expertise in identifying market gaps, and in being able to clearly articulate complex and highly technical topics. Prior to co-founding Oxeye, Dean led the strategic consulting group at Kayhut, a cyber-security service provider, and held executive, leadership and engineering roles at Imperva and Checkpoint. 
Kendall Miller
Technology Evangelist - Fairwinds
Kendall was one of the first hires at Fairwinds and has spent the past 6 years making the dream of disrupting infrastructure a reality, while keeping his finger on the pulse of changing demands in the market and valuable partnership opportunities. 
Joe Pelletier
Vice President, Product Strategy - Fairwinds
Joe is VP of Product Strategy for Fairwinds, where he is responsible for leading teams that build solutions to bridge the gap between developers, security, and operations. His product experience ranges from lean startup incubations to managing high growth products through to maturity. Prior to Fairwinds, Joe was a Director of Product Management at Veracode, which was acquired by Thoma Bravo in 2018 for $950m. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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