Think About Your Audience Before Choosing a Webinar Title

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On Demand

Your business only cares if the app is running. But it takes a lot of tooling to make that happen and as DevOps, platform engineers and SREs, we need the ability to clearly articulate the business value of why you need Kubernetes, automation and cost tooling, or why your current security vendor won't secure Kubernetes.

This session will provide advice to all who must explain the value of cloud native but struggle with how to do it in a way their boss and the business will understand. It will provide a translation service between what the technical team needs and what your business hears. It will provide specific examples of how to communicate the money saved, risk reduced or performance improved.

Kendall Miller
Technology Evangelist - Fairwinds
Kendall was one of the first hires at Fairwinds and has spent the past 6 years making the dream of disrupting infrastructure a reality, while keeping his finger on the pulse of changing demands in the market and valuable partnership opportunities. 
Andy Suderman
CTO - Fairwinds
As CTO, Andy Suderman uses his extensive cloud native and Kubernetes experience to help drive research and development at Fairwinds. He has previously held roles as SRE, Principal Engineer and Director of R&D and Technology. He works with infrastructure spanning all three major clouds as well as verticals from Healthcare to SaaS and Fortune 500 to small business. 
Danielle Cook
Co-Chair of CNCF Cartografos Working Group and VP - Fairwinds
Danielle Cook is a VP at Fairwinds, a provider of Kubernetes governance software. Danielle has worked in the cloud-native industry since 2016 helping organizations adopt the technologies that make cloud-native enterprise ready. She helped author the Fairwinds Kubernetes Maturity Model, and co-authored and launched the CNCF Cloud Native Maturity Model in 2021. She is a co-chair of the CNCF Cartografos Working Group and co-author of the CNCF book Admiral Bash's Island Adventure with Phippy + Friends.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.