Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Cloud Native Now


 

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Kubernetes is the most dynamic IT environment ever to find mainstream adoption in enterprise IT environments but that also means that approaches to securing based on what policies and practices designed for legacy IT environments are not applicable. As the number of cloud-native applications being deployed on Kubernetes clusters in production environments steadily increases it’s already become apparent the cyberattacks against Kubernetes clusters are increasing in volume and sophistication.

Cindy Blake
VP of Marketing (CISSP) - FireFly
Cindy Blake is a member of the leadership team at Firefly, a company solving many of the challenges of multi-cloud infrastructure in a DevOps environment. Cindy is passionate about how a well-managed cloud can reduce risk while improving efficiency and cost.
Alex Feigenson
Sr. Manager of Security Engineering - Tenable
Sr. Manager of Security Engineering - Tenable
Sr. Manager of Security Engineering - Tenable
Sr. Manager of Security Engineering - Tenable
Robert Brennan
Vice President, Product Development - Fairwinds
Robert drives software initiatives at Fairwinds with a heavy focus on open source. He has worked for years on developer tooling and software infrastructure, focusing on the development of software that abstracts away the complexity of underlying infrastructure to enable an optimal experience for engineers. 
Mike Vizard
Chief Content Officer, Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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