Think About Your Audience Before Choosing a Webinar Title

Sponsored by Cloud Native Now


On Demand

IT organizations are increasingly deploying fleets of Kubernetes clusters that need to be centrally managed. There is no shortage of options when it comes to deploying a management platform but managing Kubernetes clusters at scale, running everywhere from the network edge to the cloud, presents IT teams with a unique set of challenges.

Angel Camacho
Product Marketing Director - Redis
Angel loves to help people understand the value of technology. He is the Product Marketing Director at Redis, Inc. Angel has a storied background in virtualization, cloud, and real-time databases, and his goal is to support his customers in building innovative and delightful real-time applications. In his spare time, he enjoys listening to music, watching sports, or, as his kids say --Coaching teams on the TV, and he volunteers with a Mental Healthcare organization in the San Francisco Bay Area.
Joe Dahlquist
VP Product Marketing - Weaveworks
Joe Dahlquist leads product marketing at Weaveworks. An accomplished product leader with over 20 years of experience in PM and PMM roles, Joe has worked on software, hardware, and services products that have delighted millions of users and partners in cybersecurity, consumer electronics, financial services, access control, and more.
Sharon Florentine
Managing Editor - Techstrong Group
Sharon is a veteran technology editor and former journalist with more than 20 years of experience writing and editing IT books and certification guides and print and digital magazines such as CRN, eWEEK, Computerworld and CIO.com, among others. She is passionate about diversity, equity, inclusion and social justice. She currently lives near Philadelphia, PA with her husband, son and a neurotic pit bull mix.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.