Think About Your Audience Before Choosing a Webinar Title

Sponsored by Cloud Native Now


On Demand

With more stateful cloud-native applications deployed on Kubernetes clusters, the volume of data that needs to be protected has grown exponentially. The issue is that traditional approaches to backup and recovery don’t easily lend themselves to a platform that is managed using DevOps workflows. Data protection needs to evolve to ensure availability of cloud-native applications running across highly distributed IT environments.

Frank Ohlhorst
Editor at Large
Frank Ohlhorst is an award-winning technology journalist and IT industry analyst, with extensive experience as a business consultant, editor, author, and blogger. Frank works with both technology startups and established technology ventures, helping them build channel programs, launch products, validate product quality, create marketing materials, and author case studies, e-books, and white papers.
Nigel Douglas
Senior Technical Marketing Manager - Sysdig
As a Senior Technical Marketing Manager for Sysdig, Nigel Douglas is responsible for the technical marketing strategy of the detection and response segment of Sysdig Secure. This includes end-to-end responsibility for technical messaging, content, and sales enablement content to support the Sysdig Secure business. As a TMM, he plays a key role in driving the market position in detection and response for Sysdig and making a big impact in the white-hot container/cloud security market. This requires a deep understanding of how customers use Sysdig’s products to create compelling messaging Their customers and prospects are technical, and as a TMM, he strives to understand the technology and speak the language of CSIRT, SOC, and detection engineering teams. He held similar positions in product, alliance, and technical marketing at Tigera, Malwarebytes, Solarwinds, and Google.
Eric Carter
Director of Product Marketing - Sysdig
Eric is Director of Product Marketing focused on Sysdig’s partner ecosystem. Eric has worked with enterprise technology solutions across several domains for more than two decades. Prior to Sysdig, Eric led product management and marketing for software-defined storage startup, Hedvig. He has also worked for well-known tech firms including Riverbed and EMC. Eric holds a BA in Public Relations from Pepperdine University.
Mark Lavi
Principal, Cloud-Native Product Management - Kasten by Veeam
Mark started as an early web developer, advocate, and operator at Netscape, Silicon Graphics, CNN, and News Corp., spending over 20 years in Silicon Valley with numerous start-ups across engineering, IT, and marketing. Recently, Mark was the Principal DevOps Advocate at Nutanix and VP DevOps Engineering at DrFirst engaging global customers and managing SRE teams. As a Cloud Native Product Manager at Kasten by Veeam, Mark drives Kubernetes data protection solutions, engineering, and go to market efforts while aligning upstream and downstream community open source projects with Veeam products and partners.
Mike Vizard
Chief Content Officer, Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.